Mazda Motorsports
Project Summary:
Create new website to help define the brand message for Mazda Motorsports and copy the visual energy produced by their racing league.
My Role:
Lead design and UX standards for full top-down design inside Adobe CC workspace for both the customer facing site and content management system, tested functionality for key components such as; video playback, interactive tables, and a car part ordering system.
Collaborators:
Mazda Corporation’s Product Management & Creative Team, Zobrist Consulting’s back-end & front-end dev teams.
Highlighted Feature:
Mazda Car Parts Store- Mazda had a desire for a comprehensive searchable catalog that would not only allow customers to find parts but also have the schematics of the various race engines available to the Mazda Motorsports cars. The search functionality was the main focus of the feature and was an early development of a voice search technology that was being developed.