Hello my name is Keith French and i have been in Web Design and Development for 13+ years. In my time as a designer/developer i have worked on multiple projects, ranging from Web Master to Visual Designer to Developer to User Experience. I have worked on e-commerce sites for large brands such as Vans, The Northface and Mazda. I have also designed sites for the fashion brands Global Rebels, Runway Magazine and Infinity Scrubs.

EXPERIENCE

Sr. UI/UX Designer Guitar Center, Inc. November 2018 – Present

• Partnered with Product Manager to take the current creative/development cycle from the Waterfall process to the Agile project management system. Increasing productivity and increasing lead times for QA testing by double.

• Lead and mentored creative team in revision of the UI design standards, style guides and visual presentation of guitarcenter.com, beginning with April 2019 Guitar-A-Thon.

• Partnered with Marketing and Creative to lead design and user flow for a new Guitar Center Lessons experience, which would allow their users to purchase lessons online for the first time, as of June 1, 2019.

• Built UX bench mark study plan to set testing platform goals with user testing, through usertesting.com.

• Redesigned the guitarcenter.com promotional sales experience, based on data from user-testing and engagement by utilizing Hotjar and usertesting.com. The online sales experience saw an 18% growth the first year.

• Brought the Guitar Center Lessons learning experience from an in-store only program to an online experience, due to business needs from the Coronavirus pandemic. This lead to a 68% student retention rate which was 22% higher than projected by the business.

Sr. UI/UX Designer Strategic Partners, Inc. May 2018 – November 2018 (Contract)

• Lead User Experience development and UI design standards for the companies first B2C online shopping experience, infinityscrubs.com

• Created UX flows, wireframes and prototypes in Sketch and Invision to present to stakeholders and developers on a bi-weekly schedule.

• Point of contact for front-end development team to assist in development cycle and respond to any questions with design files and overall functionality.

Sr. UI/UX Developer/Zobrist Consulting Group, Inc. May 2014 – Feb 2018

• Designed and contributed CSS, HTML5 and JavaScript on large scale, high visibility projects for multimillion-dollar brands, including The North Face, Timberland, Vans, Jansport, Lee, Mazda, Wrangler, Smartwool, Lucy, and Reef.

• Lead a team in developing UI/UX flows for a multi brand ecommerce digital platform, including catalog and account management components.

• Spearheaded restructure of all 9 brand sites from desktop to mobile-first design standards, which improved overall loading speed and increased mobile sales for quarter 4 2017.

• Collaborated with Vans brand to develop a custom shoe builder for vans.com. The builder was redesigned into a single page application. Built to reside on browser screen size only with no scrolling, which helped reduce customer cart abandonment.

• Lead the design and contributed to development for a new filters’ application on the North Face product listing page, which improved flow and overall customer engagement

UI/UX Developer/Music Reports, Inc. October 2012 – October 2013

• Lead UI/UX team to design and develop front-end for a single page application for Cirque du Soleil, to track and manage their international shows, ticket sales and employees.

• Completely redesigned the 10 Music Reports site, performed daily maintenance and design improvements

• Lead extensive re-design of company intranet to fit the template developed for Cirque du Soleil. The overhaul included 4 sites for inter-company usage. Custom CSS and HTML was used throughout these sites.

• Responsible for all Graphic Design needs for the company, Fliers, web emails, cards, company imagery, and custom icons for Mobile Apps developed for each of the Music Report’s sites.

Web Master & Photographer/Defiance, Global Rebels, Inc. January 2009 – September 2012

• Designed and built custom, secured, database driven website for English Laundry clothing line which improved access to promotional materials for Defiance USA INC's brand licensees.

• Brand photographer for all the brands under the Defiance company. This included product photography for the 5 webstores and line sheets, on-location photography for events and modeling shoots for magazine ads.

• Concept and design for e-marketing campaign that utilized Constant Contact marketing. Campaign was based around 6 custom email flyers for Global Rebels and Defiance family of websites. Built with fully responsive design standards and increasing sales 6%.

• Daily maintenance and management for the Global Rebel collection of websites and it's 5 employees.

 DESIGN SKILLS

Proficient in: Wire Framing, Prototyping, UX flows, Sketching
Knowledgeable in: Painting, Illustration

 TECHNICAL SKILLS

Proficient in: Sketch, Photoshop, Illustrator, Invision, CSS3, HTML5, WordPress
Knowledgeable in: JavaScript, FLASH, PHP

 EDUCATION

BA Interactive Media, Franklin University, OH