Strategic Partners- 2018
Project Summary:
Design and deliver the companies first B2C website for their brand Infinity Scrubs. This site would set the platform for the additional 5 websites the company had scheduled for the next few years.
My Role:
Managed project for creative team and UX team. Built wireframes, prototypes and user flows. Lead user testing at multiple in-person testing sessions and built online personas through surveys and optimal workshop. Mentored first Strategic Partners UX Team on how to build the upcoming sites from whiteboarding, user flows, design systems, wireframing, prototyping and finally to prepare for development.
Collaborators:
Strategic Partners Creative Team & Dev Team, All Heart Dev Team
Highlighted Feature:
Mobile PDP
Designed as a fixed position element at the bottom of the screen, the “Buy Box” as it was so eloquently named, created and are of the screen for easy user access.
Mobile PDP Color Selector
By offering the color selection inside the element we eliminated the need to scroll up and down the PDP page in search of the selectors.
Mobile PDP Size Selector
The Size/Fit selector was also implemented to the Buy Box and it included the functionality for opening the size chart