I build the teams, systems, and processes behind better digital experiences.

I'm a UX leader with 14+ years of experience across ecommerce, enterprise platforms, and digital product design.

At Guitar Center, I've helped build the UX practice from the ground up—establishing processes, developing designers, scaling design systems, and guiding experiences that deliver measurable business results.

My focus is creating the structure, collaboration, and trust that allow design teams to do their best work.

Expertise Depth

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Evidence-Based Methods

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Scalable Solutions

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Transparent Governance

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Commercial Design

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Expertise Depth ✳︎ Evidence-Based Methods ✳︎ Scalable Solutions ✳︎ Transparent Governance ✳︎ Commercial Design ✳︎

Leadership

  • Building a UX Practice

    Establishing UX processes from the ground up, developing designers, and creating a scalable practice that adapts to changing business needs.

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  • Scaling Design Systems

    Leading the development of design systems across ecommerce, mobile, and retail platforms while expanding their role in AI-assisted development.

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  • Leading AI Experiences

    Guiding UX strategy and research for AI-powered experiences that simplify product discovery, gear recommendations, and trade-ins.

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  • Driving Business Results

    Using customer research, cross-functional collaboration, and data-driven decisions to improve ecommerce performance and generate measurable revenue.

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